September 21, 2023


How Art Works

Ideas for strong business product lighting

3 min read

Many occasions, a photographer will assume they’ve a pleasant picture as a result of they’ve a lovely topic. A very good {photograph} comes as a result of lighting creates depth, dimension, kind and curiosity. That doesn’t imply it must be laborious to perform, simply that it was carried out properly. Right here’s an instance.

Marriott pen

Check out this image of a pen that was within the room on the Marriott, and possibly value about 50 cents. I consider this picture does all the issues I discussed above. There are beautiful specular highlights. Smooth shadow edge transitions. An fascinating background helps seize consideration with out taking away from the topic. It’s a really clear set. There’s additionally a mild, additional spotlight to take your eye to the emblem on the pen. All of those work to make this a profitable business picture for a product that most likely sells for about 50 cents.

SOOC photo from commercial photo
Pen Straight out of digital camera with no changes. Underexposed slightly to ensure there was no lack of the highlights ans specular lighting on the perimeters.
photoshop Camera RAW filter result
Preliminary clear up and changes utilizing Photoshop Clone Stamp Device and the Digital camera RAW Filter on a replica of the bottom layer. Engaged on a replica additionally permits for utilizing a Masks if essential for those who received slightly carried away and didn’t wish to go all the best way again to the Digital camera RAW Filter.
Photoshop layers palette
Base layer with copy adopted by a Curves layer to get the tip of the pen brilliant and extra specular. A masks was used to restrict the Curves Adjustment layer.

The approach

All of that is achieved with a single gentle, scrim, non-glare glass, a reflector and slightly Photoshop post-production. Non-glare glass is suspended over a white reflective floor. A white translucent scrim is tilted over the glass making the glass ‘learn’ with the sunshine and shadow. Mild is created utilizing a single Molus X100 COB light from Zhiyun. Right here’s a hyperlink to my X-100 evaluate. There’s a small reflector on the sunshine and a small modifier to assist unfold the sunshine only a bit.

The ensuing spotlight on the glass will be managed by the gap the LED gentle is from the scrim. If the sunshine is nearer there shall be a extra intense smaller reflection. Transfer the sunshine away and the spotlight turns into bigger. Quite simple. What you see is what you get when you work. The extra spotlight passing by means of the printed phrase MARRIOTT is attained utilizing a four-inch broad reflector made out of a bit of white foam core.

Clear up with closing touches

First cease was Adobe Digital camera RAW for an total coloration and tone correction. That was adopted by utilizing the Clone Stamp Device plus Spot Therapeutic Brush.

screenshot of Photoshop Camera RAW filter
The pen is proven chosen with the purple masks. Changes made solely apply to masked space. Utilizing the Create New Masks many alternative areas will be adjusted individually. Very highly effective!

Following I made a replica of the bottom layer and opened it utilizing Filter> Digital camera RAW Filter. As soon as within the filter, I moved to the Masks space. Varied picks had been made with totally different adjustments occurring solely inside the these picks. For instance, there was an adjustment made with the pen solely choice proven within the illustration. A Radial choice was additionally made so as to add a delicate highlight over the Marriott brand. I’ve discovered the Digital camera RAW Filter extraordinarily highly effective when used on this method.

solid commercial lighting of product
Ultimate picture.

As at all times, questions? Drop them within the feedback under.

Yours in Artistic Images, Bob

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