September 22, 2023


How Art Works

MoMA, suitcases, and maintaining plastic out of the ocean – The Artsology Weblog

2 min read

I’ve to say, the thought of discussing an object that comes with the Museum of Trendy Artwork (MoMA), baggage, and maintaining plastic out of the ocean isn’t one thing I might have considered yesterday – and even an hour in the past. However I simply acquired a promotional electronic mail from the MoMA Design Store, and I feel that is fairly cool, and an fascinating advertising and marketing strategy.

Under we now have two views of the MoMA Solgaard Carry-On Closet Suitcase, which is described as serving to vacationers “… remove the chore of unpacking whenever you attain your vacation spot with this Carry-On Closet Suitcase. Using a patented shelving system, the within of the suitcase expands to show six cabinets. The cabinets hold your garments organized, separated and able to entry. You may designate every shelf for particular gadgets: underwear, pants, shirts, socks, and many others. The shelf element can stay standing within the suitcase or eliminated and hung in a closet.”

MoMA suitcase closet
The MoMA Solgaard Carry-On Closet Suitcase, accessible on the MoMA Design Retailer.

In present occasions, as many people have sturdy considerations concerning the surroundings, the advertising and marketing crew behind this product has utilized our considerations of their gross sales pitch to purchase this suitcase. They are saying: “The inside lining is constructed from a recycled material composed of 100% ocean-bound plastic. The manufacturing of every suitcase removes 229 plastic bottles from the ocean.”

I feel it is a fascinating technique to market a product – it definitely grabs my consideration, as I’m an avid scuba diver and snorkeler, and hate the thought of how a lot plastic is discovering its approach into our oceans, lakes and rivers. I used to be curious concerning the phrase “ocean-bound;” I puzzled if this was only a suggestive phrase, considering that recycling any plastic may recommend that it’s stopping the potential of that plastic from in some way ending up within the ocean. However upon researching more at the Solgaard website, they really describe how they’ve partnered with totally different teams in The Philippines, Indonesia, and China who work with native groups in creating jobs for communities to gather ocean-bound plastic that may be upcycled into helpful items, and that they’ve saved 1,152,050 kilos of plastic up to now. They’ve a provide chain for industrial scale plastic that’s collected from seashores and riverways, which will get sorted and cleaned, damaged down into flakes and pellets, then stretched into yarn and wound up, which is then woven into their trademarked Shore-Tex™ Material. You may learn more about that process here.

Okay, so now along with being a cool product, I’ve to tip my hat to Solgaard for “doing good,” and hope that “doing good is sweet for enterprise.” Under is yet another have a look at the suitcase.

MoMA Solgaard Closet Suitcase
The MoMA Solgaard Closet Suitcase, utilizing Shore-Tex™ material.

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